Campaign toolkits

A campaign to encourage eligible individuals to receive the free pneumococcal vaccination. As part of the CORE20Plus5 framework, which aims to reduce health inequalities, there is a particular focus on individuals with Chronic Obstructive Pulmonary Disease (COPD) and driving uptake of various vaccines, including pneumococcal, to reduce hospital admissions.

The partner toolkit provides further information about the campaign as well as template wording you can use on websites, in internal and external newsletters and also on social media. You will also find posters which can be displayed in community settings and flyers that can be printed or sent to individuals digitally.

Our winter communications partner toolkits have been designed and produced to support staff and partners to help support the ‘DoYourBit’ movement. It aims to provide a single voice to inform and signpost local people to information on how they can protect themselves and others from needing to call on local NHS services.

Our guide includes practical advice on how to get involved. Partners, particularly in local alliances may wish to develop more wide-ranging marketing activities for their area or consider focusing on particular options, such as co-designed communications, based on the needs of the local population. There are also details on how partners can localise these the available assets. Further details on these options are included later in this guide.

Each of the six sprints of this campaign will have specific key messages and will be shared in separate toolkits. 

Across mid and south Essex, there continues to be a sustained need for information to help support parents and carers of young children with advice and support with minor child illnesses at home, without the need for appointments at clinical centres.  

In addition to this, there is continued pressure on local health systems and high paediatric emergency presentation in local A&E departments. There are also complex issues linked to high areas of deprivation across local geographies which lead to increased presentation at both primary and acute services. Much of the time, the outcome of the attendance is recorded as self-care/advice and no treatment is given which in turn results in significant costs to local services. 

The campaign toolkit provides further information about the campaign as well as template wording you can use on websites, in internal and external newsletters and also on social media.

The Moments that Matter campaign aims to raise awareness across mid and south Essex about the benefits of joint working across the Integrated Care System, the impact this has on residents and the opportunities this presents in implementing new ways of working. 

The campaign will use a case study and storytelling approach to inspire staff and residents and bring to life the moments that matter in the care they give or receive. Further information about the campaign and the stories of local residents will be shared regularly over the coming months.

Our toolkit provides partners with assets to promote the campaign through their own communication channels.

Our ABCD of Cancer campaign aims to remind residents in mid and south Essex about the importance of being aware of any unexplained changes to their bodies, or signs and symptoms that are unusual for them. While the odds are that these changes are not indicative of cancer or another serious condition, it’s crucial to consult your GP for an evaluation.

The campaign focuses on the following types of cancer: breast, bowel, bladder, kidney, gynaecological (including cervical and ovarian), lung, skin, prostate, and testicular.

63% of adults are living with overweight or obesity in England, of which 25% are living with obesity  and it’s a serious health concern that increases the risk of many other health conditions, including Type 2 Diabetes, cardiovascular disease, joint problems, mental health problems, and some cancers.

A pilot weight management programme has been launched by NHS England. The NHS Digital Weight Management Programme (DWMP) offers free, 12-week online support through apps and websites to help residents manage their weight and improve their health now and for the future. This is a self-referral programme, so you will not need a referral from your GP. This service does not affect any services delivered through primary care during this pilot campaign.

This DWMP campaign toolkit provides resources and assets that can be used to promote the programme to residents in mis and south Essex. 

A campaign to inform patients about the availability of different roles within general practice and increase confidence in accessing to the most suitable healthcare professionals for their needs. 

This campaign aims to raise awareness on the importance of blood pressure monitoring and healthy lifestyle change. The toolkit was written for Know Your Numbers week but can be used as an “always on” campaign.

This campaign was developed for No Smoking Day and promotes the three local stop smoking support services in mid and south Essex. The assets can be used as an “always on” approach.