Welcome to the campaign toolkits page for partners of the Mid and South Essex Integrated Care System. This webpage serves as a centralised resource where you can find a range of localised toolkits designed to facilitate effective communication and outreach efforts within our local health and care community.
Each toolkit focuses on specific topics or campaigns that are priority focus areas within our local health and care system. Whether you are interested in raising awareness about different types of cancers, promoting health prevention and management, or informing the public about work happening across our system, these toolkits provide you with the materials and guidelines you need to communicate clearly and consistently.
Links to the toolkits will direct you to our Google Drive for easy access and download. Should you encounter any issues with accessing the Google Drive, or if you have any other questions, please don’t hesitate to contact us.
Our winter communications partner toolkits have been designed and produced to support staff and partners to help support the ‘DoYourBit’ movement. It aims to provide a single voice to inform and signpost local people to information on how they can protect themselves and others from needing to call on local NHS services.
Our guide includes practical advice on how to get involved. Partners, particularly in local alliances may wish to develop more wide-ranging marketing activities for their area or consider focusing on particular options, such as co-designed communications, based on the needs of the local population. There are also details on how partners can localise these the available assets. Further details on these options are included later in this guide.
Each of the six sprints of this campaign will have specific key messages and will be shared in separate toolkits.Sprint 1: Optimising your health this winter Sprint 2: Respiratory Sprint 3: Falls prevention
Across mid and south Essex, there continues to be a sustained need for information to help support parents and carers of young children with advice and support with minor child illnesses at home, without the need for appointments at clinical centres.
In addition to this, there is continued pressure on local health systems and high paediatric emergency presentation in local A&E departments. There are also complex issues linked to high areas of deprivation across local geographies which lead to increased presentation at both primary and acute services. Much of the time, the outcome of the attendance is recorded as self-care/advice and no treatment is given which in turn results in significant costs to local services.
The campaign toolkit provides further information about the campaign as well as template wording you can use on websites, in internal and external newsletters and also on social media.
The Moments that Matter campaign aims to raise awareness across mid and south Essex about the benefits of joint working across the Integrated Care System, the impact this has on residents and the opportunities this presents in implementing new ways of working.
The campaign will use a case study and storytelling approach to inspire staff and residents and bring to life the moments that matter in the care they give or receive. Further information about the campaign and the stories of local residents will be shared regularly over the coming months.
Our toolkit provides partners with assets to promote the campaign through their own communication channels.MSE Moments That Matter toolkits
Our ABCD of Cancer campaign aims to remind residents in mid and south Essex about the importance of being aware of any unexplained changes to their bodies, or signs and symptoms that are unusual for them. While the odds are that these changes are not indicative of cancer or another serious condition, it’s crucial to consult your GP for an evaluation.
The campaign focuses on the following types of cancer: breast, bowel, bladder, kidney, gynaecological (including cervical and ovarian), lung, skin, prostate, and testicular.
This campaign aims to raise awareness on the importance of blood pressure monitoring and healthy lifestyle change. The toolkit was written for Know Your Numbers week but can be used as an “always on” campaign.MSE Know Your Numbers toolkit
Making sure Mid and South Essex Integrated Care Board and GP practices can continue to use Secondary Use Service (SUS), commissioning data sets and GP data for risk stratification purposes.
From 1 July 2022, clinical commissioning groups (CCGs) were replaced with integrated care boards (ICBs) under the Health and Care Act 2022.
The Confidentiality Advisory Group (CAG) have confirmed that an administrative amendment will be supported to allow the processing of patient confidential data in line with the new Act by the ICB and data processors on behalf of GPs. The formal outcome has now been provided by CAG.
As responsible data controllers, ICBs will be required to undertake a review of their processing activities and update their own privacy notices to ensure transparency and transfer of data controller responsibilities.
This includes a range of tasks that ICBs and GP practices are obliged to complete, including updating fair processing notices on their websites. They also need to raise awareness and understanding with residents and patients about the use of S251 data and the ability to opt out.
As part of the condition of S251, the Mid and South Essex ICB will engage with local residents about how their data is used through a survey, which you can also share as part of the campaign.
Please note: As per The Data Protection Act 2018, GP practices are data controllers which means they have an obligation to ensure their fair processing notices are up to date and that data is handled appropriately or they may be subject to enforcement.
- MSE ICB application to CAG is approved (potentially with conditions).
- Fair processing notices on ICB and GP practice websites is up to date.
- Increased public awareness and understanding of the use of this type of data for the purposes as per S251, as well as how to opt out.
Communication toolkits for national campaigns can be accessed via the Department for Health and Social Care’s Campaign Resource Centre (CRC). This is the digital platform for government health improvement campaigns and resources.
Campaigns uploaded to the CRC have either been developed by the national NHS campaigns team, the UK Health Security Agency (UKHSA) or the Office for Health Improvement and Disparities (OHID).
The resource centre also includes a number of guides to support you in your own campaign planning.
Contact the communications team
We welcome comments or suggestions to contribute to future versions of our campaign toolkits.