The 2025-2027 Communications and Engagement Strategy for the Mid and South Essex Integrated Care System (ICS) outlines our renewed focus on fostering clear, effective communication with the people we serve, our workforce, and our broader healthcare network. With this strategy, the ICS commits to a proactive, audience-driven approach that leverages insights, transparency, and adaptability to address the evolving needs of our communities and stakeholders.
Key components of the strategy include:
- Purpose and Vision: The strategy reaffirms our commitment to delivering high-quality, accessible communication that builds trust, understanding, and partnership with our communities. We will prioritize inclusivity and accessibility to support a health system that is accountable, transparent, and grounded in the needs of those it serves.
- Targeted Engagement: By segmenting our audiences and refining our channels, we aim to deliver the right messages, in the right ways, at the right times. This approach will ensure that our communication efforts are not only efficient but also impactful, promoting engagement that is both genuine and effective.
- Strategic Priorities and Flexibility: This strategy aligns with the ICS’s broader Medium Term Plan, focusing on three main areas—supporting system-wide priorities, enhancing business-as-usual communications, and fostering organizational development. A triaged approach will allow us to prioritize resources effectively and respond flexibly to emerging issues.
- Performance Measurement: Through a structured, evidence-led evaluation framework, we will track our impact, using data to refine and adjust our approach. Quarterly reports will provide insights into our progress, helping us demonstrate our commitment to accountability and continuous improvement.
- Commitment to Innovation and Inclusivity: The strategy embraces digital advancements and inclusive practices, ensuring our communications meet the diverse needs of our audiences. We will support our teams and leaders in fostering a culture of open, two-way communication to build a more resilient and community-centred healthcare environment.
With a structured yet adaptable approach, the 2025-2027 strategy represents our pledge to communicate effectively and engage authentically. We are committed to working alongside our communities and partners, listening to their insights, and building a healthcare system that reflects their needs and values.
Communications and Engagement Strategy 2025-2027 (docx, 439kb)